In my time working with businesses dating back over the past 25 years, I have discovered these truths about businesses that struggle with lead generation. If you want your business to be different, come be ENVY’d!
Does your content lead readers on a journey or does it merely stuff them as leads into a pipeline?
Like everyone else, many times we digital marketers are in a hurry to complete our task lists. We draw up a to-do list in Trello or Basecamp or the like and we work hard to complete tasks and move on to the next task. Personally, what this looks like for me is to go from one digital channel to another; social prospecting for my business on LinkedIn, managing Facebook ads for clients, creating a lead generation funnel follow-up sequence in Kartra, and developing videos, social posts, and other content to post. My lists get long, but I give everything my personal touch.
So as I create content to share, content to pass on information I have learned that might help others, and of course content meant to find new prospects, I try to make sure everything has my personal touch and feels personal to the reader on the other end of my message. Therefore, I think of this phrase by Ann Handley.
So for today, this is something for all marketers to think about as they prospect for new business. Thanks, Ann Handley!
Introducing The Infinity Double Funnel™, a Lead Generation Funnel that is quite possibly the world’s best sales funnel. Why? Because this is the way funnels should be built!
The Infinity Double Funnel™ is a 3-layered, leak-proof funnel (the first layer is displayed in the image). Based on the buyer’s journey, the Infinity Double Funnel™ also takes into consideration the seller’s journey with technology and tactics to employ.
This lead generation funnel also addresses the specific types of educational materials to be deployed tactically at specified times in the funnel. These educational materials will be used to attract, qualify, capture, nurture, and convince leads to take the desired actions and become paying customers. Furthermore, this is a double funnel that addresses a missing component in most other sales funnels, re-targeting and re-marketing.
This sales funnel doesn’t stop there. Once a lead becomes a paid customer, the Infinity Double Funnel™ incorporates tactics to build loyalty and encourage customers to become repeat customers. This increases the likelihood of growing the number of loyal customers who become brand advocates, who in essence, become a soft selling sales force for the brand.
Designed by Joe Sayles, Jr. – Lead Generation Efficiency Coach and Consultant and Creator of the Lead Generation Domination™ System, the Infinity Double Funnel™ includes everything required of your sales funnel, and is the reason we say that it is quite possibly the World’s Best Sales Funnel!
If you would like to learn more about the Infinity Double Funnel™ and download your own copy, click here.